Its
2012 and believe it or not, some still refuse to make use of social media to
advance their business causes. While some of this hesitation is normal – as
technology is never embraced the same by all – one has to wonder if even a
small business can survive nowadays without it.
Sure
the neighborhood restaurant that caters to a younger crowd finds success with
social media postings of menu specials or the likelihood that certain famous
people may stop by. However, care businesses can benefit as well. Here are a
few points to consider and make use of as you put social media to use.
As you embrace Facebook and other media its
OK to reach out to those who are local. Let’s face it; some guy in Sydney,
Australia is likely not going to try and place his mom in your small assisted
living home or steer someone from his church who may be able to use your
services if you are located in Canton, Michigan or St. Louis, Missouri.
So
as you reach out to others to build a group of friends, focus on the
baby-boomers or at least stay in relevant territory (ages 35-75) since people
in their early 20′s and teenagers are less focused on long-term care and would
not be the ideal bunch to expect a referral from. They may also be less
socially engaged (outside of their peer groups) in church, etc. and not be
aware of who may have a need for what you provide.
Post
Meaningful Items
Nothing
sells better than testimonials or at least positive experiences. So post
newsletters or photos with comments from people you have served and use these
items to educate others about what you do in home care or in assisted living.
Of course you do not want to use someone’s comments or photos without their
permission so perhaps you can build into your assisted living agreements
permission to use the images of residents or clients for marketing purposes.
Tell
Your Story Without Appearing Boastful
Writing,
as is the case with most communication styles is an art. It is important to
tell others about how you are affecting lives without sounding like you just
changed the world. Boastful people turn the rest of us off and their words can
leave a bad taste in a reader’s minds.
We
agree that spending an inordinate amount of time on the internet for anything
can create an imbalance in anyone’s thinking and can be a contributor to social
isolation. So we are not encouraging excesses.
Our
message is one that advices you to at least embrace – to the extent you can –
the usage of a tool that is an integral part of modern small business. Perhaps you
can set aside 2 to 6 hours per week for you to engage in networking on
LinkedIn, posting on Facebook and tweeting memorable business items.
In
the course of an entire year this could add up to more than 300 hours of high
quality marketing and networking. What business would not benefit from that?
Of
course you have to be careful not to allow yourself to be pulled into the more
mundane aspects of social networking such as meaningless interaction with
strangers for hours at a time. As long as that trap is avoided all should be
well and your care business will benefit.
Thanks
for allowing me to share.
Our
message is one that advices you to at least embrace – to the extent you can –
the usage of a tool that is an integral part of modern small business. Perhaps
you can set aside 2 to 6 hours per week for you to engage in networking on
LinkedIn, posting on Facebook and tweeting memorable business items.
In
the course of an entire year this could add up to more than 300 hours of high
quality marketing and networking. What business would not benefit from that?
Simple
present tense
adalah suatu bentuk kata kerja untuk menyatakan fakta, kebiasaan, atau kejadian
yang terjadi pada saat sekarang ini. Bentuk kata kerja ini paling sering
digunakan dalam bahasa Inggris.
Penjelasan
dan Rumus Simple Present Tense
Simple
present tense dibentuk
dari verb-1 (present tense) atau linking
verb “be” (is, am, are). Apa itu verb-1? Verb-1 merupakan bare
infinitive dengan tambahan -s atau -es khusus untuk subject berupa singular noun (kata
benda tunggal: Tita, book, car) atau third
person singular pronoun (kata ganti orang ketiga tunggal: she, he,
it).
Dengan
demikian rumus simple
present tense untuk kalimat positif, negatif, dan interogatif
adalah sebagai berikut.
Kalimat
Rumus
Simple Present Tense
Contoh
Simple Present Tense
positif (+)
S + V-1
S +/- auxiliary(do/does) + bare infinitive
S + be(am/is/are)
She likes eating out
The children are naughty.
negatif (-)
S + aux. verb(do/does) + not + bare
infinitive
S + be(am/is/are) + not
She doesn’t like eating out
The children aren’t naughty
interogatif (?)
Do/Does + S + bare infinitive
Be(am/is/are) + S
Does she like eating out
Are the children naughty
Catatan:
Pada
kalimat positif, normalnya auxiliary verb (do/does) tidak digunakan, melainkan
hanya digunakan jika perlu untuk memberi penekanan pada keharusan melakukan
aksi kata kerja.
Simple Present Tense
vs Present Continuous Tense
Aktivitas
atau kejadiaan pada simple
present tense terjadi pada saat ini (present) namun tidak
benar-benar sedang berlangsung seperti present continuous tense. Berikut
perbandingannya.
Simple
present tense: He sleeps without a pillow. (Dia
tidur tanpa bantal. ≈ habit)
Present
continuous tense: He is sleeping without a pillow. (Dia
sedang
tidur tanpa bantal)
Contoh
Kalimat Simple Present Tense
Beberapa
fungsi dan contoh kalimat simple
present tense dengan fungsi-fungsinya adalah sebagai berikut.
Fungsi
Contoh
Kalimat Simple Present Tense
Simple
present tense untuk menyatakan habitual action
(kebiasaan) dimana sering digunakan adverb of frequency (always, often, usually, every
day/week, month, all the time, etc) sebagai time signals.
He always consumes low GI rice.
(Dia selalu mengonsumsi beras rendah GI.)
She sends much money to her parents
in the village every
month.
(Dia mengirimkan banyak uang kepada orangtuanya di desa setiap bulan.)
Factual
(kebenaran umum/fakta yang tak terbantahkan)
The sun rises from the
east and sets
in the west.
(Matahari terbit dari ufuk timur dan tenggelam di ufuk barat.)
Water boils at 100
degrees Celcius.
(Air mendidih pada suhu 100 derajat celcius.)
Simple
present tense digunakan untuk membuat simple statement
yang berlaku general (berlaku
kapan saja) maupun tidak general (menggunakan
verb
be).
I live in Jakarta.
(Saya tinggal di Jakarta)
She is so
beautiful.
(Dia sangat cantik.)
He’s angry.
(Dia marah.) [tidak general: terjadi sekarang]
Simple
present tense menggunakan stative verb (non-action verb) untuk
menyatakan perasaan (feeling), indera (sense), pikiran (mental state), dan
kepemilikan (possession)
She loves dancing.
(Dia suka menari.)
I see tears in your eyes.
(Saya melihat air mata di matamu.)
We agree with the
speaker’s opinion.
(Kami setuju dengan pendapat pembicara tersebut.)
My brother owns a new
house.
(Saudaraku memiliki rumah baru.)
Simple
present tense digunakan untuk membicarakan
rencana atau jadwal di masa depan namun memiliki jangka waktu dekat dengan
sekarang. Umumnya membicarakan tentang transportasi atau event. Verb yang biasa
digunakan antara lain: arrive,
come,
& leave.
The ship leaves the
harbour this night at 7 o’clock.
(Kapal meninggalkan pelabuhan malam ini jam 7.)
He arrives from Osaka at 1 pm.
(Dia tiba dari Osaka jam 1 siang.)
The ceremony starts at nine.
(Upacara dimulai jam sembilan.)
Simple
present tense digunakan untuk memberikan
instruksi atau serial aksi.
You add a glass of coconut milk into a
pan and then boil
it.
(Kamu tambah segelas santan ke dalam panci lalu rebus.)
You go straight ahead then turn left.
(Kamu jalan lurus ke depan lalu belok kiri.)
If you meet the naughty
boy, your parents will be angry.
(Jika kamu bertemu dengan anak nakal itu, orangtuamu akan marah.)
I will go swimming if I have free time.
(Saya akan pergi berenang jika ada waktu.)
Simple Past
Tense
Pengertian
Simple past
tense adalah suatu bentuk kata kerja sederhana untuk
menunjukkan bahwa suatu kejadian terjadi di masa lampau. Pada simple past
tense, waktu kejadian (yesterday, last two days, last year)
atau periode waktunya (for two months, for a day, for an hour) dapat
disebutkan secara spesifik. Adapun simple past tense juga dapat
digunakan untuk membentuk if
conditional tipe 2.
Rumus Simple Past Tense
Simple past
tense dibentuk dari verb-2 (past tense) atau linking
verb “be” (was, were). Apa itu verb-2? Verb-2 merupakan bare
infinitive (bentuk dasar verb) dengan tambahan -ed, -en, -d, -t, -n,
atau -ne untuk regular verb atau bentuk yang tidak konsisten
pada irregular verb. [Baca juga: Regular dan Irregular Verb]
Dengan demikian
rumus simple past tense untuk kalimat positif, negatif, dan
interogatif adalah sebagai berikut.
Jenis
Kalimat
Rumus
Contoh
Simple Past Tense
positif (+)
S + Verb-2 (past tense)
S + be(was/were)
The teacher came
I was a stamp collector
negatif (-)
S + did + not + bare infinitive
S + be(was/were) + not
The teacher didn’t come
I wasn’t a stamp collector
interogatif (?)
Did + S + bare infinitive
be(was/were) + S
Did the teacher come
Was I a stamp collector
Contoh Simple
Past Tense
Beberapa contoh kalimat simple past tense dengan
fungsi-fungsinya adalah sebagai berikut.
Fungsi
Contoh
kalimat Simple Past Tense
Simple past tense untuk membicarakan aksi yang terjadi dengan durasi waktu tertentu di
masa lampau. For (preposition) dapat digunakan untuk
menyatakan periode waktu kejadian.
Vina and I went to the Ragunan zoo three
months ago.
(Saya dan Vina pergi Ragunan tiga bulan lalu.)
Did he come
on time yesterday?
(Apakah dia datang tepat waktu kemarin?)
The party started at 10.00 a.m.
(Pesta mulai jam sepuluh pagi.)
Did you sleep
enough last night?
(Apa kamu cukup tidur semalam?)
I studied civil engineering for almost 4
years.
(Saya belajar teknik sipil selama hampir 4 tahun.)
Simple past tense untuk membicarakan kebiasaan pada masa lampau. When (subordinate conjunction) biasanya
digunakan pada situasi ini.
I often did exercise in the gym when I lived
in Bandung.
(Saya sering berlatih di gym ketika tinggal di Bandung.)
When I was a senior high school student, I
always got up at 4 am to study.
(Ketika saya sma, saya selalu bangun jam 4 pagi untuk belajar.)
Untuk menunjukkan bahwa ada aksi berdurasi pendek
(simple past tense) yang terjadi ketika suatu aksi berdurasi panjang (past continuous tense) sedang
berlangsung.
I was reading a journal in the library when
someone burped out loud.
(Saya sedang membaca jurnal di perpustakaan ketika seseorang bersendawa
keras.)
Untuk menunjukkan bahwa suatu aksi (simple past
tense) langsung mengikuti aksi yang telah selesai (past
perfect tense).
I had already finished my breakfast when he picked
me up.
(Saya telah sarapan ketika dia menjemput.)
If she studied hard, she would be pass.
(Jika dia belajar keras, dia akan lulus.)
I would buy a sport car if I had much
money.
(Saya akan membeli mobil sport jika punya uang banyak.)
Ada beberapa fungsi
dari simple past tense yaitu :
1. Menyatakan kegiatan /
aktivitas yang sudah terjadi di waktu lampau. Biasanya si pelaku dalam kalimat
tidak menyatakan kapan aktivitas tersebut berakhir. Contoh :
- I saw a movie yesterday.
- Did you have your dinner last night?
- He did not wash his car.
2. Menyatakan beberapa kegiatan yang sudah terjadi di waktu lampau. Biasanya
jumlah kegiatannya lebih dari satu. Contoh :
- I finished work, walked to the beach, and found a nice place to swim
- He arrived from the airport at 08.00 Am, checked into the hotel at 09.00 Am,
and met others at 10.00 Am
- Did you add flour, pour in the milk, and then eggs?
3. Menyatakan jangka waktu dari kegiatan yang sudah terjadi di waktu lampau.
Durasi waktu yang dijelaskan biasanya lama. Bisa dua tahun,
- I lived in Brazil for two years
- Shauna studied Japanese for five years.
4. Menyatakan kebiasaan yang terjadi dan sudah berhenti di waktu lampau. Bentuk
ini sama dengan “Used to”. Biasanya kita menambahkan keterangan waktu seperti
always, often, usually. Contoh :
- I studied Japanese language when I was child.
- She worked at movie theater, when she was in junior high school.
5. Menyatakan kebenaran umum yang pernah terjadi di masa lampau yang sudah
tidak terjadi lagi. Contoh :
- She was shy as a child , but now she is easy going/
- He did not like tomatoes before.
Simple Future
Tense
Pengertian
Simple
future tense
adalah suatu bentuk kata kerja yang digunakan untuk menyatakan bahwa suatu aksi
terjadi dimasa depan, secara spontan atau terencana. Adapun simple future tense juga
dapat digunakan untuk membentuk if
conditional tipe 1.
Rumus
Simple Future Tense
Simple
future tense dibentuk
dari modal
“will” atau “shall” dan bare infinitive (bentuk dasar verb) atau dibentuk dari
auxiliary verb “be” (am, is, are) , present participle “going”, dan infinitive. Apa itu infinitive? Infinitive
merupakan bare
infinitive yang diawali atau tanpa diawali ”to”.
Dengan
demikian rumus simple
future tense untuk kalimat positif, negatif, dan interogatif
adalah sebagai berikut.
Jenis
Kalimat
Rumus
Contoh
Simple Future Tense
positif (+)
S + will + bare infinitive
S + be(am/is/are) + going + infinitive
You will win
They are going to come
negatif (-)
S + will + not + bare infinitive
S + be(am/is/are) + not + going + infinitive
You won’t win
They aren’t going to come
interogatif (?)
Will + S + bare infinitive
Be(am/is/are) + S + going + infinitive ?
Will you win
Are they going to come
Simple Future Tense
dan Present Continuous Tense
Present continuous tense (selain verb “go”) dapat juga
digunakan untuk menyatakan aksi di masa depan seperti simple future tense:
I’m
presenting the weekly report at today’s meeting.
Selain
itu, kombinasi auxiliarywill dan be+present participle juga dapat digunakan
untuk menghindari nada tidak sabar (impatient) atau mendesak
(insistent). Kalimat akan terdengar impatient/insistent jika hanya ada
“will” (tanpa be+present participle) karena stress (penekanan) hanya terjadi pada
kata tersebut.
When
will you present it?
When
will you be presenting it?
Contoh
Kalimat Simple Future Tense
Beberapa
contoh kalimat simple
future tense dengan fungsi-fungsinya adalah sebagai berikut.
Fungsi
Contoh
kalimat Simple Future Tense
Simple
future tense (will) untuk membuat
keputusan secara spontan untuk melakukan sesuatu (tanpa rencana).
Wait a minute. I will change my
clothes.
(Tunggu sebentar. Saya akan mengganti baju.)
You look nervous. I’ll give you a
glass of water.
(Kamu tampak cemas. Saya akan memberimu segelas air.)
Simple
future tense (will) untuk memerediksi masa
depan (tanpa rencana).
The doom will not happen in 2014.
(Kiamat tidak akan terjadi pada tahun 2014.)
Which hotels do you think will
offer the best service?
(Hotel yang mana yang kamu pikir akan menawarkan pelayanan terbaik?)
He’ll be angry.
(Dia akan marah.)
The sandstorm will come.
(Badai pasir akan datang.)
I think he will pass.
(Saya pikir dia akan lulus.)
Present continuous tense
digunakan untuk menyatakan arrangement
(rencana yang sudah dipikirkan dan dibahas dengan orang lain).
I’m visiting South Korea tomorrow.
(Saya akan mengunjungi Korea Selatan besok.)
She’s going to the physiotherapist
next monday.
(Dia akan ke fisioterapis senin depan.)
Simple
future tense dengan “going+to” untuk menyatakan
intention
(rencana dimasa depan yang sudah dipikirkan sebelumnya).
I’m going to send this letter
tomorrow.
(Saya akan mengirimkan surat ini besok.)
He is going to go to French to
continue his study.
(Dia akan pergi ke Perancis untuk melanjutkan sekolahnya.)
I will come if they invite me.
(Saya akan datang jika mereka mengundang saya.)
Present perfect
tense
Pengertian
Present perfect
tense adalah suatu bentuk kata kerja yang digunakan
untuk menyatakan suatu aksi atau situasi yang telah dimulai di masa lalu dan
telah selesai pada suatu titik waktu tertentu di masa lalu atau masih berlanjut
sampai sekarang.
Rumus Present Perfect Tense
Present perfect
tense dibentuk dengan auxiliary verb “have” atau “has”, dan past participle (verb-3). Have digunakan
untuk I, you, they, we,
sedangkan has untuk he, she, it,
dan orang ketiga tunggal. Sedangkan past participle dapat berupa irregular
maupun regular verb.
Dengan demikian
rumus present perfect tense untuk kalimat positif, negatif,
dan interogatif adalah sebagai berikut.
Kalimat
Rumus
Contoh
Present Perfect Tense
positif (+)
S + aux. verb(have/has) + V-3/past participle
I have read
He has left
negatif (-)
S + aux. verb(have/has) + not + V-3/past
participle
I have not read
He hasn’t left
interogatif (?)
aux. verb(have/has) + S + V-3/past participle
Have I read
Has he left
Contoh Kalimat
Present Perfect Tense
Beberapa contoh kalimat present perfect tense
dengan fungsi-fungsinya adalah sebagai berikut.
Fungsi
Contoh
Kalimat Present Perfect Tense
Present perfect tense untuk mengungkapkan kejadian di masa lalu tanpa peduli kapan tepatnya
terjadi.
Can you recommend the most delicious seafood
restaurant in this town? Yes, I’ve visited all of them.
(Dapatkah kamu merekomendasikan restoran seafood paling lezat di kota ini?
Ya, saya telah mengunjungi semuanya.)
I’ve read this book.
(Saya sudah membaca buku ini.)
Present perfect tense untuk menunjukkan bahwa suatu aksi terjadi berulang kali dimasa lampau
(adverb of number dapat digunakan).
She has called you three times.
(Dia sudah meneleponmu tiga kali.)
Present perfect tense untuk mengungkapkan aktivitas atau situasi yang dimulai pada masa
lampau kemudian dilanjutkan sampai sekarang (belum selesai).
I have lived in Cilegon for
3 months.
(Saya telah tinggal di Cilegon selama 3 bulan.)
She has studied in French since April.
(Saya telah sekolah di Perancis sejak bulan April.)
My brother has workedalready/lately/ up to now.
(Saudaraku sudah bekerja sampai sekarang.)
Present perfect tense untuk membicarakan event yang baru saja terjadi ( adverb “just” dapat digunakan).
I’ve just sent you an email.
(Saya baru saja mengirimkan kamu email.)
The rain’s just stopped.
(Hujan baru saja berhenti.)
[the rain's = the rain has; lihat contraction & apostrophe]
.TENSES FORMS
1.I spend my money
a. I spent my money
b. I will spend my money
c. I have spent my money
2.They use that one
a. They used that one
b. They will use that one
c. They have used that one
3.We study English together
a. We studied English together
b. We will study English together
c. We have studied English together
4.They discuss their work
a. They discussed their work
b. They will discuss their work
c. They have discussed their work
5.They have enough time
a. They had enough time
b. They will have enough time
c. They have had enough time
6.I do all of the lessons
a. I did all of the lessons
b. I will do all of the lessons
c. I have done all of the lessons
7.He sits in that row
a. He sat in that row
b. He will sit in that row
c. He has sat in that row
8.I drive my car
a. I drove my car
b. I will drive my car
c. I have driven my car
9.She hides her money
a. She hid her money
b. She will hide her money
c. She has hidden her money
10.We go to school
a. We went to school
b. We will go to school
c. We have gone to school
11.He takes much time
a. He took much time
b. He will take much time
c. He has taken much time
12.Does he eat there?
a. Did he eat there?
b. Will he eat there?
c. Has he eaten there?
13.Do you enjoy that work?
a. Did you enjoy that work?
b. Will you enjoy that work?
c. Have you enjoyed that work?
14.Does he write many letters?
a. Did he write many letters?
b. Will he write many letters?
c. Has he written many letters?
15.Do you send many letters?
a. Did you send many letters?
b. Will you send many letters?
c. Have you sent many letters?
16.Do they explain everything?
a. Did they explain everything?
b. Will they explain everything?
c. Have they explained everything?
17.Does she attend that class?
a. Did she attend that class?
b. Will she attend that class?
c. Has she attended that class?
18.Do you have enough time?
a. Did you have enough time?
b. Will you have enough time?
c. Have you had enough time?
19.Do they copy the sentences?
a. Did they copy the sentences?
b. Will they copy the sentences?
c. Have they copied the sentences?
20.Does she have much trouble?
a. Did she has much trouble?
b. Will she has much trouble?
c. Has she had much trouble?
21.Does she do good work?
a. Did she do good work?
b. Will she do good work?
c. Has she done good work?
22.Do the students practice?
a. Did the students practice?
b. Will the students practice?
c. Have the students practiced?
23.I don’t stay there
a. I didn’t stay there
b. I won’t stay there
c. I haven’t stay there
24.He doesn’t work hard
a. He didn’t work hard
b. He won’t work hard
c. He hasn’t work hard
25.I don’t have any energy
a. I didn’t have any energy
b. I won’t have any energy
c. I haven’t had any energy
26.He doesn’t pay his bills
a. He didn’t pay his bills
b. He won’t pay his bills
c. He hasn’t paid his bills
27.We don’t see that fellow
a. We didn’t see that fellow
b. We won’t see that fellow
c. We haven’t seen that fellow
28.She doesn’t use this one
a. She didn’t use this one
b. She won’t use this one
c. She hasn’t used this one
29.They don’t remember it
a. They didn’t remember it
b. They won’t remember it
c. They haven’t remembered it
30.I don’t do much work there
a. I didn’t do much work there
b. I won’t do much work there
c. I haven’t done much work there
31.He doesn’t listen carefully
a. He didn’t listen carefully
b. He won’t listen carefully
c. He hasn’t listened carefully
II.USING IRREGULAR VERBS
1.Mr. Harris taught English at this school for five
years
Mr. Harris has taught English at this school for five years
2.I (write) three or four letters to that company
I have written three or four letters to that company
3.The students in this class (do) those two lessons
already
The students in this class have done those two lessons already
4.I (know) Professor Moore for more than twelve years
I have known Professor Moore for more than twelve years
5.Richard (take) three courses in English at this school
Richard has taken three courses in English at this school
6.These steps are dangerous. I (fall) on them several
times
These steps are dangerous I have fallen on them several times
7.Mr. Kramer (be) in the United States for three years
Mr. Kramer has been in the United States for three years
8.The janitor (shut, already) the back door
The janitor has already shut the back door
9.The students (read) all of the stories in that book
The students have read all of the stories in that book
10.Marjorie (choose) a pretty dress for the party
Marjorie has chosen a pretty dress for the party
11.I (speak) to my boss about the problem several times
I have spoken to my boss about the problem several times
12.That tree (grow) at least five feet since last year
That tree has grown at least five feet since last year
13.Miss King (spend) over eighteen hundred dollars since
May
Miss King has spent over eighteen hundred dollars since May
14.Mr. and Mrs. Smith (buy) a new house in North Plains
Mr. and Mrs. Smith have bought a new house in North Plains
15.The real estate agent (sell) the Smith’s old house
The real estate agent has sold the Smith’s old house
16.Charles (have) a bad cold for a whole week
Charles has had a bad cold for a whole week
17.I’m sorry. I (forget) the name of that book
I’m sorry. I have forgotten the name of that book
18.We (hear, already) that new song several times
We have already heard that new song several times
19.Mr. Wilson isn’t here. He (go) out of town for the
weekend
Mr. Wilson isn’t here. He has gone out of town for the weekend
20.Mr. Kennedy (wear) his blue suit to the office only
twice
Mr. Kennedy has worn his blue suit to the office only twice
21.I (sit) in this same seat since the first day of
classes
I have sat in this same seat since the first day of classes
22.The money isn’t in this drawer. Someone (steal) it!
The money isn’t in this drawer. Someone has stolen it!
23.Up to now, I (understand) every lesson in the book
Up to now, I have understood every lesson in the book
24.We (have) absolutely no trouble with our car so far
We have had absolutely no trouble with our car so far
25.No one (find) that girl’s purse and gloves yet
No one has found that girl’s purse and gloves yet
26.The weather (be) very warm ever since last Thursday
The weather has been very warm ever since last Thursday
27.Mr. Anderson and Mr. Brown (have) lunch already
Mr. Anderson and Mr. Brown have had lunch already
28.I ( see) the Empire State Building hundreds of times
I have seen the Empire State Building hundreds of times
29.We (speak, already) to the director and (give) him the
message
We have already spoken to the director and have given him the message
30.Grandmother (fly, never) in an airplane before
Grandmother has never flown in an airplane before
31.You (tear) your shirt! There’s a hole in the left
sleeve
You have torn your shirt! There’s a hole in the left sleeve
32.I (read, already) the customer’s letter and (write) a
reply to him
I have already read the customer’s letter and have written a reply to him